Campaign Manager (Adult Learner Recruitment Division)
EAB

Richmond, Virginia

Posted in Accountancy
about 1 month ago



This job has expired.

Job Description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We harness the collective power of 1,600+ schools, colleges, and universities to uncover and apply proven practices and transformative insights. And since complex problems require multifaceted solutions, we work with each school differently to apply these insights through a customized blend of research, technology, and services. From kindergarten to college and beyond, EAB partners with education leaders, practitioners, and staff to accelerate progress and drive results across three key areas: enrollment management, student success, and institutional operations and strategy.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their community. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief:

Campaign Manager

The Campaign Manager is responsible for the accurate execution of marketing campaigns designed to meet our clients' enrollment objectives. The Campaign Manager will translate client strategy into actionable marketing campaigns by executing each campaign component and strategic recommendation, ensuring alignment with client expectations and system capabilities.

This role is in Richmond, VA.

Primary Responsibilities:

• Understand and help set campaign strategy to ensure appropriate messaging and sequencing between campaign components

• Anticipate content and strategy changes with the ability to identify expected impact on program delivery/execution

• Verify the accuracy, integrity, and appropriate strategy of all project component requests

• Test functionality for all campaign components, to ensure all deployment standards have been met for successful execution

• Collaborate with marketing leaders on implementation of testing and learning agendas

• Review and approve all data processing reports to ensure data integrity

• Use list source targeting to determine audience strategy and data segmenting for campaign communication setup

• Stay informed on upcoming deployments, strategy and procedural changes, company changes by attending weekly account team and department meetings

• Research and work to resolve campaign related issues

• Test, review and release for production direct mail art files, final copy, online programs, email campaigns, etc.

• Monitor campaign response and manage inventory levels against contracts

• Communicate project-related issues, changes, variances and contingencies that may arise during projects; facilitate problem resolution with appropriate parties.

Basic Qualifications:

• Bachelor's degree

• 2+ years of professional experience

• 1+ years project management, planning, or scheduling experience

• Ability to prioritize, develop, track, monitor, report and oversee multiple plans and performance measures

• Experience proactively identify risks, resolve issues, and remove impediments that jeopardize success of the deliverables

• Experience building relationships and collaborate with others for the achievement of project success

• Execute effectively by using resources efficiently, meeting deadlines, and keeping others informed

• Knowledge of marketing strategy, practices and tools used to support marketing communications and campaigns

• Ability to translate client's long-term view into short-term campaign priorities

• Effective interpersonal, verbal and written communication skills with a passion for customer service

• Able to multi-task, work well under pressure, follow up and adapt to changing priorities

• Experience working independently and in a team setting in a fast-paced environment

• Proficient with PC and Microsoft Office suite

Ideal Qualifications:

• 3 years project management, planning, or scheduling experience, including:

• Experience with project management system (Workfront preferred)

• Experience with Microsoft Visio or other process mapping tools

• Familiarity or experience with campaign automation software

• Familiarity or experience in a creative or marketing environment

Benefits:

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.

  • Medical, dental, and vision insurance; dependents and domestic partners eligible
  • 401(k) retirement plan with company match
  • 20+ days of PTO annually, in addition to paid firm holidays
  • Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
  • Paid parental leave for birthing or non-birthing parents
  • Phase Back to Work program for employees returning from parental leave
  • Infertility treatment coverage and adoption or surrogacy assistance
  • Wellness programs including gym discounts and incentives to promote healthy living
  • Dynamic growth opportunities with merit-based promotion philosophy
  • Benefits kick in day one, see the full details here.


At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.


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