Sr Marketing Manager- ENHERTU, NSCLC HCP Marketing
AstraZeneca

Gaithersburg, Maryland

Posted in Pharmaceuticals
about 1 month ago



This job has expired.

Job Description

  • Sr. Marketing Manager - ENHERTU HCP Marketing


Job Description

The HCP Sr. Marketing Manager will be responsible for the implementation of the HER2-mutated metastatic non-small cell lung cancer promotional brand plan for ENHERTU. Key areas of emphasis for this role include the following: HCP asset planning and development, non-personal promotion, market research, and launch readiness activities.

This position will report directly into the US Brand Marketing Director and will work closely with our alliance partner, Daiichi Sankyo, and with cross functional teams. The individual will work collaboratively across the Antibody Drug Conjugate (ADC) Franchise and will play a critical role in execution of our marketing plan across ENHERTU's current and future indications.

This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology business.

Key Accountabilities

  • Facilitate development and execution of ENHERTU promotional plan and programs, ensure alignment with brand strategy.
  • Lead ENHERTU HCP tactical planning and execution.
  • Participate in the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives.
  • Manage partner agency relationships, workflow and related expense budgets.
  • Partner with Business Insights team and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis; Ensure plans are optimized as needed to improve impact and develop recommendations for future plans based on metrics and impact.
  • Ensure legal/regulatory compliance and medical accuracy of all digital and consumer marketing materials.


Qualifications

Education
  • Minimum of bachelor's degree in relevant field


Experience
  • Prior in-line marketing experience required (3+ years), with experience in HCP marketing preferred
  • 5+ years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: brand marketing, sales, managed markets, pricing or market research/analytics, strategic planning
  • Oncology, Lung Cancer or specialty care experience highly preferred


Skills
  • Strategic thinking
  • Strong communication and cross functional collaboration skills
  • Ability to manage complex projects
  • Demonstrated ability to lead without authority
  • Ability to gauge the feasibility, impact and risks of proposed programs
  • Comfort operating in a highly regulated environment and industry
  • Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures
  • High ethical standards and personal integrity


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