Assistant Shopper Marketing Manager
Scotts Miracle-Gro

Job Info

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Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today's gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today's gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.

The Assistant Shopper Marketing Manager will be responsible for executing shopper marketing programs with excellence, in concert with Scotts Miracle-Gro (SMG) and key retail accounts across multiple channels of trade. The goal is to execute the plan to optimize engagement of Lawn and Garden shoppers at these specific retail accounts.



To be successful, the Assistant Shopper Marketing Manager must work cross-functionally across SMG and within customer account teams to bring game-changing programs to life.



In this role you will:

• Drive shopper marketing program execution across key retail accounts.
  
• Assure that marketing program tactics are briefed and executed with agencies and within retailer networks.
  
• Manage retailer specific marketing needs including: promotional execution, creative development, in-store POP, fixture, and display execution, retailer .com and digital media and content needs.
  
• Work alongside teams within customer accounts' marketing functions, including L&G category marketing, shopper insights, CRM, media, digital, social media, store environment and others to bring plans to life..
  
• Manage efficiency of marketing programs and adjust as possible in-season: Maximize ROI/ROAS, adjust flighting/audiences, coordinate pieces of the program for maximum benefit. Work with the Performance Marketing team to read campaign analytics and offer suggestions to optimize campaigns in as timely a fashion as possible.
  
• Partner with sales account managers and cross functional resources (brand teams, agencies, creative development teams etc).
  
• Become a trusted member of both the SMG sales and marketing teams.
  
• Leverage overall SMG marketing capabilities with key retail accounts.
  

The perfect person will have: (prioritize, execute, cross-functional, communicator)

• Ability to develop strong working relationships with retail accounts, business development, sales, and marketing teams.
  
• Must have the ability to execute with cross-functional teams to drive strong program execution, some of which may be remote.
  
• A strong communicator, passionate, and results-driven.
  
• Ability to effectively communicate and present, internally and at retail accounts
  
• Some other nice to have's: Prior experience in related consumer marketing fields.
  

Our commitment to LiveTotal Health puts the wellness and safety of our associates and their families as the top priority. Throughout the COVID-19 pandemic, ensuring associate safety has been a primary focus for all of us at Scotts. With the continuing pandemic, we remain committed to doing everything we can to keep our associates healthy and safe. As such, we are requiring certain associates to get a COVID vaccine*. This safety measure will help protect our associates, our families and our communities. We recognize a medical or personal circumstance may prevent you from meeting this requirement and we have a process to address those concerns.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent networks.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

*Except where prohibited by state or local law

This job has expired.