Demand Generation Manager
Standard Textile

Job Info

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Standard Textile has been inspiring care, comfort, and change in our communities since 1940. While our business is creating innovative textiles, it's our purpose that guides the solutions we offer and drives how we treat our customers, our associates, and the impact we make in our communities. We hold ourselves to a higher standard. A higher standard for why we exist, for how we create, and for what's next.

Our Demand Generation Manager will be the company's go-to expert for creating an incredible experience for our leads, prospects, and customers. You'll manage both inbound and outbound marketing programs.

This role is perfect for you if you want to take on strategic responsibilities in your next role, while continuing to get your hands dirty. You're comfortable with ambiguity and know the right questions to ask to find clarity. Also, you're obsessed with data. Well, obsessed with digging into data to find actionable insights and trends. And you often have the urge to do a happy dance when you check your lead attribution reports.

Apply now and join a fun, supportive, talented marketing team at a company that invests in its people and where the future is bright.

Primary Responsibilities

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  Create and manage the inbound and outbound marketing experience for leads and new customer acquisition; Create impactful nurture programs to improve conversion rates throughout the sales funnel; Delegate leads to sales and coach sales on best practices for follow-up
  
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  Lead the execution of end-to-end marketing programs designed to create and influence pipeline. Including but not limited to, email automation, ABM, paid advertising, social media, etc.
  
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  Coach sales team and leadership on lead management best practices to promote pipeline growth
  
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  Leverage Salesforce and Pardot to track, test, measure and analyze campaign results / program success, report metrics and recommend improvements
  
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  Continually analyze engagement metrics and conversion points throughout the funnel to optimize campaign performance
  
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  Develop content (in partnership with design, web development, and marketing team) to support demand generation including but not limited to: ads, emails, blogs, webinars, landing pages, social media, SEO, graphic assets, and landing pages.
  
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  Collaborate with Product Marketing and Sales to ensure campaigns are aligned to targeted personas and defined value propositions
  
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  Build strong cross-functional relationships with sales and sales support teams.
  
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  Maintain scalable processes that ensure best practices in demand generation, data management and lead management
  

Required Qualifications & Skills

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  Bachelor's degree in Marketing, Communications, or equivalent experience
  
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  3-4+ years B2B marketing experience (B2C experience a plus)
  
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  Deep experience with marketing automation and CRM tools, Pardot and Salesforce strongly preferred
  
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  Deep experience with B2B campaign tactics such as digital marketing, marketing automation, ABM, and lead nurture programs.
  
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  Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal teams and external partners
  
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  Proven ability to manage multiple, concurrent projects and hit deadlines
  
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  Must have in-depth experience managing digital campaigns across a wide range of channels including search, display, video, social, etc.
  
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  Highly organized and able to handle multiple projects at once
  
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  Strong analytical, planning, and problem-solving skills
  

US-based remote candidates who can accommodate US Eastern time zone schedule are welcome to apply.

PM21

Standard Textile is proud to announce it has been selected as a 2021 US Best Managed Company. Sponsored by Deloitte Private and The Wall Street Journal, the program recognizes outstanding U.S. private companies and the achievements of their management teams.

Join us!
Marketing, Strategy, Data, Insights, Trends, Salesforce, Pardot

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