Position Overview
This position identifies and designs the Digital Analytics and Optimization function with internal and external resources. The scope of Digital Analytics and Marketing Optimization is across all channels, but especially paid and organic digital plus e-commerce. This role will manage insights to partner with channel Marketing channel owners to plan for ways to improve channel performance to drive revenue. They will also develop reports to track performance metrics, forecasts, results to support budgeting, design and develop attribution modeling. All in all, they will contribute to the strategy and execution of a comprehensive best-in-class optimized Marketing engine across all channels but especially Digital.
Job Responsibilities
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