Head of Petcare Business Intelligence
Zoetis

Job Info

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The Head of Petcare Business Intelligence is responsible for gathering and interpreting insights and data to inform business strategy, forecasting, and marketing effectiveness. This leader will track performance to our Petcare business objectives and assimilate information from industry trends, market research, sales data, and marketing metrics to inform decision making across the Petcare business unit.

This role will serve as a member of the Petcare Marketing Leadership Team. As a leader in the Petcare organization, they will model Zoetis core beliefs and communicates the importance of conducting business in a manner consistent with Zoetis values and behaviors

Position Responsibilities

• Track performance to key Petcare business objectives and proactively identify areas requiring analysis and refinement of strategy
• Lead the full marketing team to consolidate information across a variety of data sources including market research, industry trends, sales data, and marketing metrics to create a holistic view of performance drivers
• Present insights, business implications and strategic recommendations to the Marketing and Petcare Leadership teams to enable data driven decision making
• Analyze the impact of the current go-to-market structure, systems, and processes and recommend/implement opportunities for optimization
• Identify and quantify drivers of current and future sales performance
• Increase accuracy of financial and demand forecasts
• Understand the scale and scope of future revenue and investment opportunities
• In close collaboration with the Head of Data, Digital, and Growth Marketing, leverage the insights from Marketing Mix Modeling and Next Generation Marketing test and learns to inform short and long term performance. Co-create methodology to incorporate measurement best practices into our forecasting approach and decision making.
• As a member of the Marketing Leadership Team, facilitate a culture of continuous growth, serving as a thought partner and coach to brand managers around financial performance
• Foster an environment where feedback is open, ongoing and consistent.

Education and Experience

• BS /BA and relevant experience required. MBA preferred
• 8+ years of related business intelligence experience
• Understanding of marketing measurement and insights

Technical Skills and Requirements

• Ability to translate business objectives and brand strategy into analytical functions and consumer-centric engagement tactics
• Strong communicator, able to work directly, frequently, with numerous teams to execute these tactics successfully against business goals, with ability to drive initiatives across multiple stakeholders to achieve goal
• Data-driven mindset and organized, fast-moving, adaptable
• Demonstrated knowledge of organizational acumen and working in a matrix organization
• Experience working with cross-functional teams in developing and executing customer strategies, programs and tactics to achieve and surpass organizational goals
• Ability to organize and prioritize multiple projects in a fast-paced, dynamic environment.
• Strong oral, written and interpersonal communications skills; strong negotiation/persuasion skills.
• Strong computer skills (MS Office and ability to learn Zoetis systems)
• Ability to exercise good judgment and make thoughtful, fair decisions based on relevant info.
• Ability to interact with/influence Sr. Management and peers with confidence and conviction

Physical Position Requirements

Ability to travel

Full time

Regular

Colleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.

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