Manager, Pricing & Packaging Insights
Comcast

Job Summary

Comcast is looking for a passionate, consumer centric and talented Manager of Pricing & Packaging Insights to support our growing Consumer Research & Insights function and ultimately set the organization up to be more Consumer-Centric. This individual will support Design and Development of Pricing Research, serving the Entertainment (Video) and Connectivity (Broadband, Mobile, Home) product portfolio. The role will report into the Senior Director of Product Insights. This position will work closely and collaboratively with cross-functional partners in Marketing, Strategy, and the Technology and Product Experience teams. The Manager will actively enable research-informed decision-making through supporting the assessment of business problems and crafting a research approach that delivers on actionable insights. The candidate will serve as a strategic business partner, design research, select vendor partners, communicate and align on approach to ensure that key business questions and needs are addressed. The candidate will be working on a variety of topics such as: pricing, packaging, price sensitivity, purchase intent, downgrade behavior, consumer target identification, product development & commercialization. This candidate must have a proven track record of leading, designing & executing quantitative research, and translating insights and implications into actionable business recommendations

Job Description

Core Responsibilities

• Manages and guides Marketing Research Analysts and Representatives within the Market Research & Planning team.
• Works with the VP, Director and cross-functional VPs and Directors in creation and implementation of research training modules.
• Manages the execution of research projects and provides reports/summaries of findings.
• Interprets market research data, analyzes market and product trends, customer insights and strategy and makes recommendations to business based on findings.
• Assists to perform periodic performance reviews and provides feedback, coaching and disciplinary action.
• Identifies and stays current on new trends and seeks new ways to utilize research to support Company initiatives.
• Oversees the research of target markets, ratings and market responses to programs and campaigns.
• Manages market research budget.
• Works with divisions and regions to design data collection methods and analysis processes.
• Oversees vendor management and works to ensure that consistent quality control and project objectives are met.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.