Manager, Product Management, Entertainment Sector
The NPD Group

Job Info

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Learn and work on meaningful initiatives with some of the best and brightest in the market research industry. The NPD Group provides the world's most successful brands with leading market research, combining consumer and retail point-of-sale data with analytic solutions to interpret today's market trends while anticipating tomorrow's. In addition, we offer a career filled with innovation and growth to the forward-thinking problem solvers who join our team.

Position Overview

This Product Manager is responsible for managing and developing information products for the Entertainment business, specifically the US Entertainment Sector. This person partners closely with clients, the industry, and internal teams to deliver quality products that enable our clients to make data-driven decisions and drive their growth. Implementing efficiencies across the Sector that correlate directly to cost/time reduction will be paramount within this role. This individual will stay aligned with industry trends and clients' changing needs, to actively identify and pursue new opportunities. The incumbent will build outstanding cross-functional relationships and lead cross-functional teams across the organization.

What you will work on:

Industry Immersion:

• Interface directly with clients, prospects, and the Client Development teams to identify key market needs, industry trends, and competitive landscape to build and support product strategy recommendations
• Gather and evaluate information on client needs and satisfaction; Identify and evangelize the voice of the client internally and provide recommendations

Product Strategy and Revenue Growth:

• Develop, execute, and evangelize the product vision and supporting strategies internally and externally
• Drive product portfolio pipeline planning throughout the product lifecycle(s)
• Set and achieve established revenue goals and deliver consistent YoY growth

Product Discovery and Roadmap Management :

• Proactively engage with clients and conduct discovery sessions related to product road mapping, new products, enhancements, upsells, data changes
• Prioritize backlog for data and delivery tools and execute against product roadmap to keep products relevant in the industry
• Identify new product opportunities which enables revenue growth

Product Development :

• Participate in feasibility assessment and identification of discrepancies
• Drive business case execution for a go-forward strategy
• Design and implement new approved product ideas
• Create and prioritize product requirements, translating the needs across clients into specs for product capability
• Work closely with the implementation team to bring the specs alive into a product, negotiating between scope

Product Marketing:

• Lead go-to-market activities for the product(s) including pricing and packaging, target audience analysis, positioning, competitive set, and marketing and sales initiatives
• Develop and maintain content for client-ready collateral, and train internal partners on the features, benefits, and competitive positioning

What we are looking for:

• 5-7 years of product management experience in market research/information, B2B or SaaS products, developing new products and product portfolios, business plans and product requirements
• Bachelor of Arts/Science or above; Masters desired
• Strong product management experience working with data/information preferably in syndicated and/or custom research
• Experience in building digital/software products
• Experience working with POS/consumer data a plus
• Strong organizational and project management skills; ability to prioritize and deliver on multiple projects simultaneously
• Demonstrated ability to manage a product and/or portfolio of products, including current products and create a vision for new products
• Proven ability to analyze customer needs and goals to assist in generating thoughtful creative product proposals that exceed customer expectations and expand revenue opportunities
• Skilled in translating client needs/priorities into product requirements; Understands product components and manages the process of development, deployment, and post-launch activity
• Ability to represent the user experience of his/her products; Ability to conduct a product demonstration highlighting the most important applications of the data.
• Superior communication skills: Strong communicator who demonstrates confidence and composure when delivering any message
• Expert in all MS Office products (Advanced Excel, PowerPoint, Word)

The NPD Group, Inc. is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by law.

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