Marketing Decision Scientist
Meta

Job Info

To succeed, we need to measure and understand the impact our teams are having for the people and communities who use our apps and services. We're looking for people with strong quantitative research skills to help in this effort. The ideal candidate will join an exciting team of social scientists who work across all of Meta's products oversee the full lifecycle of quantitative and qualitative survey market research - from designing, to executing, to then telling a compelling, executive-ready story from the data collected. They will also be highly familiar with marketing strategy and measurement, including brand, sentiment, and product usage full funnel measurement among consumers.

Marketing Decision Scientist Responsibilities:

• Help shape the team's research agenda and manage research projects from end-to-end.
• Collaborate with Consumer and Business Marketing research teams to define relevant questions about survey methodology and quantitative measurement.
• Deploy appropriate quantitative methodologies to answer those questions.
• Develop novel approaches where traditional methods won't do.
• Provide teams with usable measurement strategies and methodologies to meet their product and business decision needs.
• Deliver insights and recommendations clearly to relevant audiences.

Minimum Qualifications:

• Bachelor's or Master's degree and 5+ years experience or Ph.D. with 1+ year experience in the private sector answering social / consumer behavior questions.
• Track record of leading projects end to end in survey methodology, online panel research, non probability based sampling, and market research - as a primary client, researcher, or a vendor manager.
• Skilled at communicating analyses and results to both technical and non-technical audiences.
• Experience using SQL and using data manipulation and analysis software such as R, Python etc. for statistical modeling.
• Currently has, or is in the process of obtaining a Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience. Degree must be completed prior to joining Meta.

Preferred Qualifications:

• Degree in the social sciences (e.g., Economics, Political Science, Sociology, Psychology, Communication), or in a quantitative field (e.g., Statistics, Informatics, Econometrics).
• Expertise in quantitative and survey research methodologies (e.g., bias correction for surveys, survey sampling and design, regression modeling, causal inference from a survey outcome, panel recruitment, designing and analyzing longitudinal surveys, behavioral data analyses).
• Knowledge of consumer and/or special population marketing strategies and measurement (e.g. brand and product sentiment, brand affinity, and consumer segmentation).
• Interest for marketing strategy and problem solving.

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