Marketing Graduate Intern
Inspire Brands

Atlanta, Georgia

Posted in Retail
18 days ago


Job Info


Intern


PURPOSE OF THE POSITION:

Manage email campaigns for nationally known brands like Buffalo Wild Wings and Arby's. Analyze results and help visualize data to enable strategic decision making. Deliver valuable insights and recommendations to brand stakeholders across the organization.

RESPONSIBILITIES:

Build, test and deploy email campaigns in SalesForce Marketing Cloud (ExactTarget)

Measure and visualize email and sales performance results with SQL and Tableau

Present findings and provide recommendations to improve future results

Perform email performance and A/B tests to improve email conversion rates

Provide quality assurance for marketing platform development and data integrity initiatives

EDUCATION QUALIFICATION:

Required Minimum: Minimum education

  • Bachelor's or Graduate degree in Business, Analytics or another relevant degree

  • Have completed their first year of an MBA or Graduate Program and will be graduating as of Fall/Winter 2021 or Spring 2022

EXPERIENCE QUALIFICATION:

Required Minimum: Minimum experience qualification

  • 1-2+ years in Marketing, Media, Management Consulting, Strategy, or other Data Analytics roles

  • Familiarity with Marketing Automation, CRMs or Email Service Providers (Salesforce, ExactTarget, Oracle, Marketo etc.)

  • Familiarity with HTML, CSS, SQL.

Preferred: Preferred/desired experience qualification

  • 3-5+ years in Marketing, Media, Management Consulting, Strategy, or other Data Analytics roles

  • 1-2 years SalesForce Marketing Cloud (ExactTarget) or comparable platform

  • 1-2 years Tableau

  • 1-2 years HTML, CSS, SQL

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES:

  • Data literate and the ability to turn data signals into consumer-driven marketing insights

  • Strategic and critical thinker

  • Apply scientific and statistical methodologies to campaigns




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