Medicare Member Experience Campaign Strategist
PacificSource

Springfield, Oregon

Posted in Insurance


This job has expired.

Job Info


Looking for a way to make an impact and help people?

Join PacificSource and help our members access quality, affordable care!

PacificSource is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status, such as race, religion, color, national origin, sex, sexual orientation, gender identity or age.

Diversity and Inclusion: PacificSource values the diversity of the people we hire and serve. We are committed to creating a diverse environment and fostering a workplace in which individual differences are appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths.

Position Overview: The Member Experience Campaign Strategist is responsible for increasing member engagement and health outcomes for members through the development of outreach and communications campaigns. This involves the assessment, planning, implementation, and evaluation of major communication campaigns, programs, and other outreach projects related to Star ratings and member experience. In collaboration with internal teams, this position will influence and lead change surrounding member engagement. This position will strategize how best to reach members through various routes of communication and will oversee campaigns from beginning to end as well as analyze outcomes.

Essential Responsibilities:

  • Manage development, distribution, and maintenance of key outreach and communications campaigns to support Medicare Star ratings and member experience, utilizing print, electronic, and multimedia outreach efforts.
  • Work with business teams to understand current challenges and goals aligning with member experience strategy and objectives. This will include working with IT, Quality, Marketing, and Government Regulatory Communications to vet, implement, and analyze outcomes of strategies.
  • Drive progress of each project. This includes overseeing the assessment, analysis, planning, implementation, and evaluation to ensure campaign success.
  • Manage work plan, scope, and assess requirements to achieve desired outcomes. Maintain a calendar of outreach and communications activities. Apply process improvement principles to communications campaigns to drive, test, learn, and optimize across all channels.
  • Actively participate in and lead workstreams with cross-functional teams to identify member experience opportunities, and risks, and recommend course of action based on needs.
  • Research communication strategies and industry trends while utilizing critical thinking in determining the best route of communication to ensure end goals and desired outcomes are met. Engage stakeholders to ensure content is achieving these goals.
  • Attend seminars, workshops, and read relevant publications to stay abreast of best practices and industry trends.
  • Develop documents and campaigns with a customer focus and an understanding of the audience and their cultural and linguistic needs across regions. Ensure proper messaging, timing, and execution of campaigns that are personalized and utilize multi-channel approaches.
  • Ensure campaign implementation follows organizational and federal guidelines in collaboration with Compliance and Government Regulatory Communications.
  • Develop and maintain in depth subject matter expertise in relation to member experience including services, programs, and communications to support health outcomes for Medicare members.
  • Compile regular reports and communicate campaign performance, insights, and pacing towards results to key stakeholders to ensure these are meeting the desired business outcomes. Utilize data from existing and previous projects to make continual improvements to outreach efforts.

Supporting Responsibilities:
  • Meet department and company performance and attendance expectations.
  • Follow the PacificSource privacy policy and HIPAA laws and regulations concerning confidentiality and security of protected health information.
  • Perform other duties as assigned.

SUCCESS PROFILE

Work Experience: Minimum of 5 years industry experience in communications or marketing required. Health Plan and Member engagement experience is strongly desired. Experience in coordinating complex projects or project management certification is required.

Education, Certificates, Licenses: Bachelor's degree in communication, digital marketing or related fields, or an equivalent combination of education and applicable experience is required. Project Management Certification strongly desired.

Knowledge: Proficient in planning, organizational, and time management skills. Ability to define and prioritize problems and manage workload. Ability to conceptualize, design, implement, evaluate and evolve strategic outreach and communications campaigns. Ability to work independently and in cross-functional and collaborative relationships with internal and external partners. Excellent written and verbal skills. Excellent analytical and organizational skills, including time management and follow-through. Proficient in Microsoft Office Applications; PowerPoint and Excel; advanced in Word. Ability to follow operational policies and departmental procedures. Ability to balance multiple projects and competing priorities to meet deadlines. Maintaining professional, service-oriented relationships with customers throughout the organization. Accuracy of all information published, printed, or otherwise distributed.

Competencies
  • Adaptability
  • Building Customer Loyalty
  • Building Strategic Work Relationships
  • Building Trust
  • Continuous Improvement
  • Contributing to Team Success
  • Planning and Organizing
  • Work Standards

Environment: Work inside in a general office setting with ergonomically configured equipment. Travel is required approximately 10% of the time.

Our Values

We live and breathe our values. In fact, our culture is driven by these seven core values which guide us in how we do business:
  • We are committed to doing the right thing.
  • We are one team working toward a common goal.
  • We are each responsible for customer service.
  • We practice open communication at all levels of the company to foster individual, team and company growth.
  • We actively participate in efforts to improve our many communities-internally and externally.
  • We actively work to advance social justice, equity, diversity and inclusion in our workplace, the healthcare system and community.
  • We encourage creativity, innovation, and the pursuit of excellence.

Physical Requirements: Stoop and bend. Sit and/or stand for extended periods of time while performing core job functions. Repetitive motions to include typing, sorting and filing. Light lifting and carrying of files and business materials. Ability to read and comprehend both written and spoken English. Communicate clearly and effectively.

Disclaimer: This job description indicates the general nature and level of work performed by employees within this position and is subject to change. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this position. Employment remains AT-WILL at all times.


This job has expired.

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