Paid Search Associate Manager
Spencer Gifts

Job Info

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Overview

Come work with us at Spencer's & Spirit Halloween, where you'll be working with the best and brightest colleagues as you help us deliver the most fun experience and product possible to our guests. We're fast-paced and take our work seriously, but we always have a good laugh at the end of the day. Walk through our stores or the halls of our corporate office and you'll see firsthand that we're laidback and irreverent. We're firm believers in being true to YOU, so tattoos and piercings are as common as watercooler convos. Whether it's critiquing our new exclusive costumes or quality testing newly implemented software technology, our teams understand the importance of working collaboratively to challenge status quo and achieve our goals. We keep pushing ourselves to go above and beyond and are looking for top talent to become a part of our team!

We offer the following benefits:

• 30% discount on merchandise
• competitive salary
• career advancement
• Bonus opportunity
• an excellent benefits package including Vacation/Sick/Holiday pay, Medical/Dental/Disability/Life and AD&D insurance & 401k.

Responsibilities

Summary:

This position is responsible for helping manage the paid media programs for both Spencer and Spirit websites. In conjunction with the Sr. Manager E-Commerce Marketing and our third party vendor, this individual will monitor and report on the day to day performance of all paid search & paid social activities including PPC and Retargeting across all formats and search engines. This position will work closely with our third party vendors to provide recommendations on campaign direction through insights and reporting. This individual will have a keen understanding of search engine result pages (SERP's) and the interplay between organic and paid channels. Experience and familiarity with keyword research tools, Google trends and the functionality/role of feeds and feed management are important. This position will monitor budgets and adjust campaign-level strategies according to the needs of the business. This role is a high profile partner that will assist in the continued stewardship of a best-in-class Paid Media program.

Responsibilities:

Paid Search

• In conjunction with their Sr. Manager, responsible for the strategic development and management of the Paid Search channel that will drive traffic, conversion, revenue growth and profitability for E-Commerce.
• Day to day analysis of all paid search campaigns and keywords.
• Work with third party vendors to make campaign-based recommendations.
• Help curate Daily/Weekly/Monthly reporting for internal stakeholders.
• Works closely with IT/e-Com Operations, Marketing, Merchandising and our third party vendor to build, support and insure accuracy across the product feeds.
• Coordinate promotional messaging with Paid Search vendor.
• Effectively and in a timely manner report PPC results, trends and best practices.
• Requests assets and info from the Content and Merchandising teams to help build campaigns, support licenses and conduct keyword research.
• Monitor Google & Bing, forums and research to understand PPC best practices for long term growth and success.
• In conjunction with their Sr. Manager, responsible for review of bid management and audience segments.
• Identifies opportunities to improve guest experience and works with e-Commerce team to improve conversion and UX.
• Works closely with SEO Manager to guarantee coverage of product selection on SERPs.

Paid Social

• Day to day analysis of all paid social campaigns.
• Flighting of Paid Social campaigns.
• Help create Weekly/Monthly reports for our internal stakeholders.
• Coordinate ad campaigns with our Store social team.
• Works closely with Content and Merchandising teams to build campaigns, support licenses and conduct keyword research.
• Monitor social channels (especially Facebook & Instagram), forums and research to understand Paid Social best practices for long term growth and success.
• Works closely with IT/e-Com Operations, Marketing, Merchandising and our third party vendor to build, support and insure accuracy across the product catalogs.
• Manage retargeting and lookalike audiences.

General

• Partners with all marketing channels to maximize opportunities.
• Supports in the management of costs, spend trends and understand ROI for the channel.
• Support, as needed, other e-Commerce marketing initiatives as requested including SEO, A/B testing, UX team, Email and Promotion team as well Content and Analytics.

Qualifications

Requirements:

• Bachelor's degree from four-year college or university; plus three to five years related experience and/or training; or equivalent combination of education and experience.
• MS Suite including Excel, Word and Outlook.
• Experience with Adwords/SA360, Bing Ads, FB/IG Catalog Manager.
• Experience with web analytics tools (Omniture, Google Analytics).
• Experience with Monetate, Site Manager a plus.
• Background with other digital marketing channels is a plus.
• Google Adwords Certification a plus.
• Strong analytical and communication skills.
• Detail oriented with the ability to see the big picture.
• Self-starter with the ability to work both independently and as team member.
• Ability to work and communicate with all levels of the organization.
• Strong planning and problem solving skills.

This job has expired.