Product Marketing Manager
Azenta Life Sciences

Job Info

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• Convert customer and market insight into core marketing briefs and strategic marketing plans that drive successful lead generation and product launch campaigns.
• Develop a strong understanding of customer needs within the sample storage systems (ambient, ultra-cold, and cryogenic) market segment and associated services, through direct customer contact and primary and secondary research.
• Develop, implement, and own company-wide go-to-market plans for new products and work with all departments for execution of those plans.
• Work with Product Management, Sales, and Regional Marketing to develop accurate marketing personas, effective customer segmentation strategies, insightful buyer journeys, and useful value propositions and market-relevant key messages.
• Work with business leaders and stakeholders to define pricing strategy, product positioning, and differentiation.
• Work with marketing communications to develop content and strategies for outbound communication and sales collateral.
• Collaborate with content writers, branding and public relations, collateral design, and search engine optimization experts to ensure that campaign tactics match market segment needs.
• Partner with digital marketing, marketing automation, and web development experts to ensure that marketing campaigns are executed well and in a timely fashion.
• Monitor the success of marketing campaigns by using advanced digital tagging and metrics to ensure that key performance indicators are met, and campaigns demonstrate a positive return on investment.
• Analyze market trends in cryogenic storage products, along with services, and characterize the competitive landscape to identify target markets and develop lead generation strategies for the Azenta automated and high-efficiency cryogenic storage products.

Salary range: $116,917 - $147,685.44 per year

Requirements:

A bachelor's degree, or foreign equivalent, in Marketing, Business Administration, or a scientific field, and 2 years of experience in a product marketing role in the life sciences industry.

Experience must include the following, which may be gained concurrently:

2 years of experience performing operational or marketing processes in the life sciences or pharmaceutical industry. 2 years of experience marketing genomics workflows and associated sample management products and services. 2 years of experience in marketing or product management including participating in market analysis, planning, and new product development. 2 years of experience creating and analyzing customer surveys for VoC initiatives, and customer journey mapping to guide business, sales, and brand strategy. 2 years of experience supporting product launches for life sciences products, including proofreading technical documents and collaborating with R&D and design teams. 2 years of experience in tactical/content-based marketing in the life sciences field. 2 years of experience using data driven approaches to segment decision making.

Job Site: 111 Corporate Boulevard, South Plainfield, NJ 07080

To apply, please visit https://careers.azenta.com/. If any applicant is unable to complete an application or respond to a job opening because of a disability, please email: HR.Recruiting@azenta.com for assistance.

EOE M/F/Disabled/VET

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