Product Marketing Manager, Cross-Meta Integrity
Meta

Job Info

At Meta, we make advertising meaningful for everyone: for people, and for the millions of businesses who use our platform to connect with people across the Meta family of apps. To empower the businesses who use our advertising platform, we strive to provide consistent, actionable, and personalized guidance within our interface solutions to help them more effectively reach their customers and grow their businesses. We're looking for an experienced candidate who is passionate about technology, innovation and advertising. The Product Marketing Manager will be responsible for driving market requirements and launch plans for Facebook's guidance solutions across our advertiser interfaces for all advertisers using our platform. The Product Marketing Manager will assess market needs and conduct research to influence new product development, evaluate approaches to mitigate product risks, develop global launch plans to bring products to market, and identify opportunities to improve existing products. Excellent cross-functional collaboration, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must as there will be extensive partner team alignment required in this role. The ideal candidate will also have a strong understanding of digital advertising platforms and the advertising market, a track record of shaping product strategy, and a vision for how we can better meet the needs of the businesses who use our platform.

Product Marketing Manager, Cross-Meta Integrity Responsibilities:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Partner with cross-functional teams across Facebook that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner. Focus on integrity / trust and safety related products.
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
• Drive adoption and understand gaps in integrity related products.

Minimum Qualifications:

• 4+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting
• Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organization and people skills and experience setting priorities, problem-solving, multi-tasking and working independently in a dynamic, rapidly changing workplace
• Communication skills that are effective with technical, business, and external stakeholders

Preferred Qualifications:

• MBA or other relevant advanced degree
• Track record of effectively collaborating with cross-functional teams to drive results
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• Experience in the advertising space with online media and integrity (trust and safety) related products.

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