Posted in Science and Research
Job Description
Regional Market Development Manager
R-01238139
This is a remote role and can be based anywhere in the US.
The Regional Marketing Manager, Unity Lab Services, drives the development and implementation of regional go-to-market strategies and tactics for analytical instrument services that drive growth and share gain across North America. The incumbent is accountable for crafting and operationalizing demand generation strategies for existing and new market segments by incorporating customer needs, competitive dynamics, portfolio positioning, product requirements, revenue forecasts, and profitability.
How will you make an impact?
Responsible for driving marketing initiatives and tactical implementation to grow sales and market penetration. Work closely with Sales and Field Service teams to capture feedback on market trends and competitive dynamics to deliver financial success. Working closely with our Global Marketing, Product Management, and Commercial Leadership teams, you will also have responsibility over the definition, and execution of tactical plans, to ensure continual business growth and sustainability in the region.
Reporting to Senior Manager, Service Marketing, this position will be a part of the Global Marketing organization. This role supports a critical part of our commercial strategy and will contribute to the overall success of the Instrument and Enterprise Services (IES) business within the Analytical Instruments Group (AIG).
What will you do?
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