SEM Analyst
Kforce Inc.

Job Info

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RESPONSIBILITIES:

A Kforce client is seeking to hire a SEM Analyst in Atlanta, Georgia (GA).Responsibilities includes:

• SEM Analyst will lead the reporting and analyses of marketing data to better understand how various marketing channels work together
• Identify root causes of trends within accounts
• SEM Analyst will deliver in-depth insights for paid marketing campaigns
• Lead reporting deliverables and testing strategies, including analyzing traffic sources, customer flows and journeys, and site experiences to help optimize conversion rates
• SEM Analyst will provide performance reporting on marketing initiatives and translates data sets into actionable results that align with business objectives

REQUIREMENTS:

• Bachelor's degree in Marketing or a related field
• 3+ years of experience in e-commerce and paid media
• Background with paid media - running Google Ads, Microsoft Ads campaign
• Adobe Ad Cloud or Search Ads 360 - Experience leveraging a search campaign management tool
• Experience using data analytics tools, including Adobe Analytics, Tableau, Google Data Studio, and Google Analytics
• Proficiency in Microsoft Excel
• Experience with running reports and optimizing key words
• Experience with data analytics
• Basic understanding JavaScript, SQL, or other programming languages

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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