Senior Brand Manager, Cetaphil
Galderma Laboratories

Job Info

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Company Overview
Galderma, the world's largest independent global dermatology company, was created in 1981 and is now present in over 100 countries with an extensive product portfolio of prescription medicines, aesthetics solutions and consumer care products. The company partners with health care practitioners around the world to meet the skin health needs of people throughout their lifetime. Galderma is a leader in research and development of scientifically-defined and medically-proven solutions for the skin. For more information, please visit www.galderma.com

Job Description
The SBM, Cetaphil is responsible for leading and executing parts of the Cetaphil portfolio, including contributing to the brand strategy and annual brand plans for the TTL Cetaphil brand.

The SBM will lead a team of marketers (typically 1-2 ABMs or Brand Managers) to drive annual plans that reflect the brand equity and deliver top-line and profit growth. The SBM would partner with key cross-functional teams such as sales, category management, analytics, finance, regulatory, legal based in the US. The SBM is fully responsible for their portfolio including strategies and execution of tactics such as TV, PR, Digital as well as Consumer Promotions and In-Store activation.

Job Responsibilities

• Help lead the development of an overall Cetaphil brand strategy, including specific segment strategies for those segments they lead
• Responsible for the segment P&L including all line items down to profit (EBIT)
• Responsible for deep brand and competitive insights and performance to inform relevant and differentiated brand strategies and tactics
• Coordinate and collaborate across functions such as sales, legal, regulatory, finance, analytics to deliver programs, measure programs and make recommendations for changes to the plans based on learning
• Contribute to marketing plan strategy and development (including media, PR, social and digital) and implementation and tracking
• Contribute to consumer promotions and shopper marketing program strategy to drive in-store activation including displays
• Partner with the Innovation Launch team to launch innovation that drives growth and is sustainable long-term
• Contribute to marketing inputs/plans for customers for Cetaphil such as line reviews and top to tops; attend key customer meetings
• Lead bi-monthly/monthly reporting to Director, Cetaphil Marketing and broader Consumer Leadership Team as needed on segment/brand performance and financials
• Coach and develop direct reports. Positively influence through leadership of indirect reports
• Other duties as assigned

Minimum Requirements

• Bachelor's degree from a four-year college/university required
• MBA preferred
• 7+ years CPG or OTC health care industry experience working in marketing with increasing levels of responsibility and leadership roles and proven track record of driving penetration and profitable growth
• Must have 1-3 years of personal care/skin care experience
• Experience developing and implementing annual sales and business plans
• Experience managing budgets and expenses; deep P&L knowledge
• Experience leading 360 communications campaigns across media channels with significant media budgets
• Strategic thinker with ability to rally large cross-functional teams to drive growth
• Shows a can-do attitude and are an avid team player
• Prioritizes tasks and maintains focus of the overall desired goal
• Shows a can-do attitude and are an avid team player
• Prioritizes tasks and maintains focus of the overall desired goal
• Structured, yet flexible
• Business leader with deep financial acumen to manage all aspects of the P&L
• Driver of results - committed to delivering or exceeding against financial objectives
• Persuasive communicator, able to effectively make fact-based recommendations to all audiences at multiple levels : senior management, SIG global teams, agencies, customers
• Highly analytical, able to measure and track the effectiveness and efficiency of brand strategies, tactics
• Excellent collaborator, able to work across functions
• Innovative marketer. Challenges the status quo and creates new ideas, processes, and products. Is experimental and takes calculated risks to gain business advantage
• Demonstrated brand management expertise (consumer insights through market research, positioning, concept development and validation, advertising and 360 comms development, P&L management).
• Sense of urgency with bias to speed and action
• Able to prioritize resources and time to focus on big ideas that drive growth.
• Demonstrate a high level of change agility, flexing to deliver on consumer and shopper and retailer trends and needs
• Good listener, able to listen to consumer and shopper needs as well as senior management asks to then make strategic recommendations that deliver against external and internal needs.

Other Important Information
The work environment characteristics and physical requirements described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing duties of this job, the employee may or may not be frequently/or occasionally required to:

• Stand; walk; sit; climb or balance; stoop; kneel; crouch; talk or hear; and taste or smell.
• Climb stairs or ride elevators.
• Lift and/or move up to 25 pounds.
• Use close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Manipulate keyboard or otherwise access computer, telephone and hand-held devices.
• Be exposed to outside weather conditions while going in and out of office buildings.
• Be exposed to moderate noise level usually in warehouse settings.
• Be exposed to moving equipment, mechanical parts, and/or high places; or moving between air-conditioned and non-air-conditioned environments.
• Travel up to 25% is required.

Employer's Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment, and either you or the employer

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