Senior Director, Salesforce
AAA Northern California, Nevada & Utah

Job Info

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

We are passionate about maintaining a diverse and inclusive workplace that reflects the people and culture of the communities we serve, and fostering an environment in which everyone can realize their full potential and grow without barriers. We celebrate our differences as they make us stronger and invigorate our workplace. We believe that each of us enriches our culture by contributing unique perspectives, valuable insights and key strengths. We want each of our Team Members to feel valued, respected and supported.

Why Work For Us?

  • Benefits - Medical, Dental, Vision, wellness program and more!

  • 401k Matching - $1 for $1 company match up to 6% of pay

  • Annual Incentive Plan - Eligibility to participate in AAA NCNU annual bonus plan

  • Paid Time Off - Team Members accrue paid time off monthly with an additional 24 hours per year earmarked for volunteer activities

  • Collaborative Environment - AAA will value your contribution to providing exceptional service to our members

Job Summary

The Salesforce Senior Director will be responsible for the planning, organization and execution of all Technology functions for AAA NCNU Smart Home division. The Senior Director will be the focal point for architecture, design, delivery and support of the business unit and will support AAA Smart Home digital transformation goals. This role will be specifically tasked with the ongoing rollout of Salesforce and partnering with business subject matter experts toward integrating and optimizing business operations.

This position resides in the AAA Technology division (IT) and will play a critical role in shaping and enabling business strategies through Technology solutions. The role will lead a team of entry level to advanced level IT professionals and be a peer leader to other leaders in the Technology division. This role will also support/ maintain existing legacy applications and help lead migration to new technology solutions.

Essential Duties

  • Assist in developing the overall Salesforce strategy for AAA Smart Home.

  • Engage with our current implementation partner to review the state of the Salesforce instance and upcoming deliverables; plan for post project transition to internal team.

  • Works with Senior Leaders inside the Technology division to support the definition/delivery product strategy and a product roadmap for systems/applications by analyzing the market competitive position and customer research.

  • Leverage defined Technology strategies to support business units objectives with technology solutions.

  • Map out and align solutions to a technology roadmap that falls within our strategic objectives for the business units.

  • Recognize and weave common objectives among different initiatives into one vision.

  • Map out and maintain application architecture, data architecture, and journey maps of our application experience.

  • Support of scalable, high performing application services for operations monitoring, digital marketing, sales, call center, field technician and financial operations.

  • Work as a key business partner to the executive staff, subject matter experts, vendors and IT leaders/partners to lead and influence the design, integration and optimization of enterprise solutions

  • Builds Salesforce enhancements with a design thinking perspective.

  • Drives system enhancement efforts to completion by gathering and assessing user requirements with stakeholders and providing configuration, development and application support to the teams enabling enhanced productivity, reporting capabilities and collaboration.

  • Ensures Salesforce configuration supports business requirements.

  • Creates and implements processes to identify and translate user's needs to actual software workflow.

  • Leads design, development and implementation of Salesforce enhancements to execution.

  • Responsible for the development, management and support of a highly effective team of IT professionals ranging from entry level to advanced professionals. Hires, motivates, mentors, and addresses administrative issues and duties including performance management

  • Always acts in alignment with the company values.

  • Act as a peer leader and peer mentor for other leaders in the Technology division

  • Manage other product managers' work on systems or applications projects and track key requirements to ensure that the final product meets objectives.


  • Salesforce integration experience preferred, including between different business systems as well as working with integration tools like Apigee or Mulesoft

  • Ability to think strategically while rolling up your sleeves and managing details

  • Project management experience desired

  • Knowledge of Service Cloud, Sales Cloud is required

  • Knowledge of FSL, CPQ, Revenue Cloud, Community Portal is highly desirable

  • Experience with applying a design thinking approach

  • Ability to think critically, solve problems, make decisions and build trust across the organization

  • Good understanding of technical equipment and software packages

  • Understanding of systems architecture and ability to design scalable performance-driven solutions

  • Ability to organize and manage multiple priorities simultaneously in a fast-paced, deadline-driven environment

  • Effective organizational, interpersonal and communication skills (oral and written)

  • Effective time management skills

  • Experience presenting to business stakeholders

Education and Experience

  • Bachelor's degree or equivalent in computer, business or related field, along with a minimum of five years' experience in related role(s)

  • 8+ years or related experience or equivalent in the Technology and applications field.

  • At least 5 years experience managing and supervising Salesforce technical teams, managing vendor led implementations

  • Completion of full IT projects from initiation, delivery to support required.

  • One or more Salesforce Developer Certification is required

Work Environment/Physical Requirements

  • Entire work time is conducted in an office setting

  • Approximately 50-80 percent of the time spent on the job involves the use of a personal computer.

  • Must be able to understand and follow complex instructions

AAA...we're one of the largest Membership organizations in the country, but we're so much more than our legendary roadside service. We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members. We're community-minded, and celebrate the growth, development, and successes of our diverse Team Members. Whether you're just starting your journey or looking to grow your career, we'll support you every step of the way.

We'll value your skills and experience. We're building a performance organization with heart and developing a pipeline of tomorrow's leaders. Your work will be enhanced with training opportunities, a mentoring program and our Promote-from-within philosophy. We celebrate our diversity and leverage the power of many minds.



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