The Senior Manager, Social Engagement & Loyalty manages the (organic) Social team, positioning the team for increased business contribution and success. Focus areas include setting social strategy, defining the brand voice, managing & planning robust contents calendars across all BU's, optimizing our social processes, competitive analysis, deeper understanding of the important of social, improved social reporting and generating deep, actionable analytics and insights. In addition, this position is a key driver of Brother's customer loyalty activities - participating in our Loyalty working group and leading the implementation of specific loyalty programs. This position plays an active part in overall CXC departmental planning activities and will help to create and implement customer experience enhancements, all along the customer journeys.
Brother's Customer Experience Center (CXC) is a shared marketing resource group, whose mission is: "We will provide Brother prospects and customers with an awesome at-your-side experience, making them passionate, valuable fans for life." The CXC serves all of Brother's business units, helping to maximize both sales results and CX-related efficiencies.
Let's Grow Together
Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.
Social Engagement (Organic Social Strategy & Implementation)
Loyalty Strategy & Programs
- A Bachelor's Degree (or equivalent experience) in Business, Marketing, Communications, or related field preferred
- A minimum 10 years' experience to include:
- Google Analytics Certification is preferred
- Software/Technical Skills
Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit www.brother.com.
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.